The Coffee Producer Toolkit #4: Marketing & Sales

Support the show on PatreonIn this fourth episode, we give you a practical guide to finding buyers and selling your coffee into the specialty market.And we finish with the sales conversation itself: the questions to ask in your first five minutes with a buyer, and how to handle the rejection that's coming, because it is coming.The Coffee Producer Toolkit is the podcast that helps you run a more profitable coffee farm.Hosted by coffee journalist James Harper (Filter Stories podcast) and fermentation specialist Lucia Solis (Making Coffee with Lucia Solis podcast), it's built for farmers who want to run their farm like the business it is.Related podcast episodes:Lucia:#54: Visiting Producers, Advanced Tourism & The Coffee Hunter (farm visits, the buyer relationship)#56: Pranoy Thipaia (finding export markets, expo advice)#65: To Blend or Not to Blend? Wine Vintages, and Harvest Update (sales strategy, consistency over novelty)Cabal Cafe Podcast en EspanolJames:Filter Stories: The Hard Business of Selling Beautiful CoffeeFollow us through our newsletters and Social media:Lucia’s NewsletterJames’s NewsletterLucia InstagramJames’ Filter Stories InstagramPeople mentioned in the episode:Diego Robelo — Aquiares Estate, Turrialba, Costa RicaCristian Reyes — Finca El Rodeo, Santander, ColombiaCristian Reyes — Personal InstagramCatherine Bedoya — Eje Cafetero, ColombiaHamsini Appadurai — Sangameshwar Coffee Estates, Chikmagalur, IndiaMelissa de Gasperín — Rancho San Felipe, Veracruz, MexicoEdilberto Tovar — Finca La Esmeralda, Huila, ColombiaDesnudo Coffee (Austin) — Austin, Texas, USAAlejandro Rodríguez Delgado — Hacienda San Pedrito, Puerto RicoCésar Marín — Chacra D'Dago, PeruResources: Algrano — Producer Sign UpThe list of 144 international trade showsClases Gratis de Inglés en linea - USA LearnsClases Gratis de Inglés en linea - Voa NewsEnglish Accent TrainingThe SCA Coffee Value Assessment, Extrinsic Criteria ListPDFs of CVA Form in 7 languagesCover Art: Nick HafnerThe Coffee Producer Toolkit is made possible by these leading coffee organisations:The Coffee Quest | BWT | Descamex | InterAmerican | Pinhalense | Novonesis | GrainProSupport the showSupport the show