The Cola Contest With 600,000 Winners

from Listen to the Story · host Bloomberg

Decades ago, Pepsi's Number Fever promotion captivated consumers and promised to end Coke's domination in the Philippines. But an error at a bottling plant led to disaster. By Jeff MayshSee omnystudio.com/listener for privacy information.

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This episode is 26 minutes long.

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This episode was published on August 5, 2020.

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