The Cola Contest With 600,000 Winners

from Listen to the Story · host Bloomberg

Decades ago, Pepsi's Number Fever promotion captivated consumers and promised to end Coke's domination in the Philippines. But an error at a bottling plant led to disaster. By Jeff MayshSee omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Aug 5, 2020

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The Cola Contest With 600,000 Winners

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