The Collaboration Gap Killing Marketers

In this episode of The Agile Marketing Edge, Andrea dives into the collaboration challenges plaguing marketers, sparked by my critique of the new Manifesto for Enterprise Agility. While it presents agreeable values, it lacks the teeth needed to drive real change. She explores the uncomfortable truths about collaboration that organizations must face by 2026, backed by our ninth annual State of Agile Marketing Report. Discover why 92% of marketers face collaboration issues and how Agile practices can close the gap. Andrea also discusses the perception gap between Agile and non-Agile teams and how structural trust builders, not just values, are key to effective collaboration. Join Andrea Fryrear to tackle these hard truths and explore actionable steps to bridge the collaboration gap.