The Colorado Rockies are struggling more than ever. Why do plenty of fans still show up to Coors Field?

The Colorado Rockies have some of the most loyal fans in all of baseball. And that might be part of their problem. The Rockies are off to their worst start of any team in Major League Baseball’s modern history. And yet the fans still show up.  It's been the story of the Rockies for years: The team struggles. The fans keep coming. And the steady ticket sales mean ownership has little incentive to build a better team So what’s behind the uncommonly loyal baseball fans here in Colorado? And are they starting to lose patience this season?  To find out, we turned to Kevin Simpson of the Colorado Sun. He’s been a season ticket holder since the Rockies’ first season in 1993 – and he’s written about why the fans stick around even as the Rockies have one bad season after the next. Sign up for the In The NoCo newsletter: Visit KUNC.orgQuestions? Feedback? Story ideas? Email us: [email protected] what you're hearing? Help more people discover In The NoCo by rating the show on your favorite podcast app. Thanks!Host and Producer: Erin O'TooleProducer: Ariel LaveryExecutive Producer: Brad TurnerTheme music by Robbie ReverbAdditional music by Blue Dot SessionsIn The NoCo is a production of KUNC News and Community Radio for Northern Colorado.