The combination of behavioral science and marketing

from AMA Marketing / And with Bennie F. Johnson · host American Marketing Association

Nancy Harhut, Founder of HBT Marketing, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about the misconceptions of B2B marketing, what happens when you employ behavioral science in marketing campaigns, and why it’s always necessary to employ the brain.

Episode metadata supplied by the publisher feed · Published Oct 22, 2025

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The combination of behavioral science and marketing

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This episode was published on October 22, 2025.

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