The combination of behavioral science and marketing

from AMA Marketing / And with Bennie F. Johnson · host American Marketing Association

Nancy Harhut, Founder of HBT Marketing, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about the misconceptions of B2B marketing, what happens when you employ behavioral science in marketing campaigns, and why it’s always necessary to employ the brain.

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This episode is 43 minutes long.

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This episode was published on October 22, 2025.

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