The Commonwealth of Self Interest and customer engagement - Interview with Paul Greenberg

from Punk CX: Customer Experience Insights with Adrian Swinscoe · host Adrian Swinscoe

The Commonwealth of Self Interest and customer engagement - Interview with Paul Greenberg, best-selling author and founder & Managing Principal of The 56 Group, LLC, an advisory firm, focused on customer-facing strategic services. He is often called the “Godfather of CRM” and joins us today to talk about his new book: The Commonwealth of Self Interest: Business Success Through Customer Engagement, what engagement really is, the challenge and what we should be doing to improve how we serve our customers.

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This episode is 39 minutes long.

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This episode was published on November 3, 2019.

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