EPISODE · Jul 25, 2025 · 19 MIN
The Community Women in Snow and Landscape Have Been Missing
from The Landscaper's Guide to Modern Sales & Marketing · host Jack Jostes
Isolation. Burnout. And feeling invisible in a male-dominated industry.These are just a few of the challenges women face in the snow and landscape world — whether they’re operators, spouses, or business owners themselves.In this episode of The Landscaper’s Guide, host Jack Jostes interviews Val Lesak, co-founder of Influential Encounters, live from the Ramblin Jackson booth at the SIMA Symposium. Val shares how she’s helping build a nationwide community that supports women in snow, landscape, and construction.In this episode, you’ll hear:Why “snow wives” often feel alone — and how you can helpHow Influential Encounters is creating real connection and supportThe top communication and boundary-setting challenges women faceWhy community is essential for retention, leadership, and long-term success in the trades👉 This episode isn’t just for women. If someone you know works in or supports this industry, send them this episode. It might be the conversation they’ve been missing.Show Notes:Watch the full episode + read the transcript: https://landscapersguide.com/podcast Get free marketing resources + beef jerky: https://landscapersguide.com/toolbox Learn more about Influential Encounters: https://www.influentialencounters.com Connect with Val Lesak on LinkedIn: https://www.linkedin.com/in/val-lesak/ Follow Influential Encounters:Instagram: @influential_encountersLinkedIn: https://www.linkedin.com/company/influential-encounters/
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Isolation. Burnout. And feeling invisible in a male-dominated industry. These are just a few of the challenges women face in the snow and landscape world — whether they’re operators, spouses, or business owners themselves. In this episode of The Landscaper’s Guide, host Jack Jostes interviews Val Lesak, co-founder of Influential Encounters, live from the Ramblin Jackson booth at the SIMA Symposium. Val shares how she’s helping build a nationwide community that supports women in snow, landscap...
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The Community Women in Snow and Landscape Have Been Missing
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