The Companies That Value Women's Money, but Not Their Work

The latest data from the Workplace Gender Equality Agency revealed that many companies targeted towards a female consumer base, are those with the biggest gender pay gaps in the nation. Yet, these very same companies proudly came out in support of International Women's Day, preaching soldarity, girlhood and positivity amongst their consumer base. This led to many Australian women questioning their authenticity, and whether these companies truly practise what they preach. We sat down for a deep dive into the statistics and trend behind this issue, and how these companies are being held accountable. All statistics surrounding brand's gender pay gaps were soruced from Women's Agenda, The Sydney Morning Herald, and Workplace Gender Equality Agency. By Emily Ojansuu, Lily Galanis, and Ruta Alai