The Companies Using AI the Most Are Hiring the Most & Amazon's $1B Bet on People

June 30, 2026: New research from Ramp Economics Lab and Revelio Labs shows that companies spending the most on AI are not shrinking the fastest. They are actually growing headcount faster, including in entry-level roles many assumed would disappear first. Then I get into Amazon Web Services' $1 billion push to build a new unit of embedded AI engineers, sending teams directly into customer organizations to help turn AI pilots into real work. The bigger story is that AI is not simply replacing jobs. It is changing which jobs grow, which skills matter, and where the real bottleneck is.