The Compass and the Nail by Craig Wilson

https://thebookvoice.com/podcasts/2/audible/98255 to listen full audiobooks. Title: The Compass and the Nail Author: Craig Wilson Narrator: Kyle Tait Format: mp3 Length: 5 hrs and 43 mins Release date: 05-14-19 Ratings: 4 out of 5 stars, 7 ratings Genres: Consumer Behavior & Market Research Publisher's Summary: The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior.