The Competitive Advantage of Social Influence

#TChat Radio is back live on Wednesday, November 6, 2013, at 6:30 pm ET (3:30 pm PT). Right after we'll continue the conversation on #TChat Twitter from 7-8 pm ET.   Last week we talked about mobile recruiting and this week we're going to talk about social influence and brands, but not just for marketing.   Brands understand social influence relevant to their products and services via social networks.   But what about recruiting? You've heard the adage — marketing is recruiting is marketing. We're all perpetual customers and candidates.   We always want the very best and we want to buy from and work for those we know and trust. Finding and engaging the voices of influence can help land both.   Join #TChat co-creators and hosts Meghan M. Biro and Kevin W. Grossman as we discuss the the art of sourcing influence: Mark Fidelman, author, speaker and CEO for Raynforest Inc, an Influencer Marketplace, and Mark Willaman, Founder and President of Fisher Vista, LLC, the owners of HRmarketer software and the fisher VISTA marketing agency.  Join us each week as experts help us explore issues shaping the world of work!