The Complex Identity of Arabs & Muslims & Why Inclusive Marketing Matters

In "The Complex Identity of Arabs & Muslims & Why Inclusive Marketing Matters" this episode features a conversation with Dena Mekawi, a marketing expert dedicated to amplifying Muslim representation in media and corporate America and founder of Mekawi Impact. Host A. Haqq Islam delves into Dena's journey from growing up in a predominantly Italian-American community on Staten Island to founding Mekawi Impact, a company championing authentic storytelling and marketing strategies for underrepresented communities. This episode is for you if you're interested in understanding the rich, complex identities of Arabs and Muslims and why brands should embrace inclusive marketing. Dena shares her personal experiences of overcoming cultural identity struggles and advocating for diversity through creative partnerships with major corporations. Join us as we explore the impact of Islam on personal and professional life, and the powerful role of media in shaping perceptions. Don't miss out—please follow, RATE & REVIEW the podcast. Stay tuned to stay informed on these important conversations! #socialmediamarketing #globalpractice #marketingaccountability #muslimmentalhealthconference #inclusivecampaigns CHAPTERS: 00:00 - Intro 01:25 - Importance of Muslim Representation 06:04 - Impact of 9/11 on Dena's Family 09:44 - Dena's Entrepreneurial Journey 11:27 - Being a Muslim Woman in America 13:24 - Starting a Marketing Company 15:54 - Experiences in Corporate America 21:20 - Engaging Fortune 500 Companies 23:24 - Distinction Between Arab and Muslim 27:34 - Advocacy Focus of the Company 30:15 - Challenges in Advocating for Palestine 34:34 - Corporate Meeting Experiences 37:23 - Representation of Arabs and Muslims in Media 40:57 - Business Goals and Aspirations 43:53 - Connecting with Dena 44:44 - Final Advice and Insights 47:00 - Dena's Outfit and Lifestyle   Stay Up to Date Website: https://www.theoasispodcast.com/ Instagram: https://www.instagram.com/haqqislamoasis/ Youtube: https://www.youtube.com/@haqqislamoasis A. Haqq Islam Instagram: https://www.instagram.com/haqq.islamceo/ Dena Mekawi Instagram: https://www.instagram.com/denamekawi/?hl=en