The Complexity Of Transforming Iconic Brands

General Mills’ chief communications officer Jano Cabrera is charged with bringing the 154-year-old food company and its classic brands — from Gold Medal Flour and Betty Crocker desserts to Wheaties and Green Giant — in line with 21st century tastes and expectations. Cabrera joins Diana Marszalek on the PRovoke podcast to discuss his multi-fold approach, spanning marketing, CSR and new product creation.