The Compliance Mistake Keeping Cybersecurity Founders Stuck

Your phone's ringing with NIS2 and DORA enquiries, your calendar's full to October, and it finally feels like the growth you've been working for. So why do the busiest cybersecurity founders keep ending up the most stuck? In this episode, business growth strategist Deirdre Martin takes you back to the Klondike gold rush of 1896 to reveal what compliance-led growth does to your pricing, pipeline, and freedom, and why the founders who come out of this wave ahead are having a completely different conversation with their clients. You'll learn the three hidden costs of chasing compliance work, the one question that turns a certification project into a long-term client, and how to use the rush without being used by it.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://www.deirdremartin.ie/blog