The Conditioning Keeping Many Women Broke episode artwork

EPISODE · Apr 3, 2026 · 18 MIN

The Conditioning Keeping Many Women Broke

from The Mothered Business · host Robyn Gooding

Send us Fan MailAre you undercharging in your business? Feeling like your boundaries are leaky? Over-giving to the point of resentment? Physically uncomfortable at the idea of prioritizing your own needs and wealth over the comfort and pleasure of others? It is not "just imposter syndrome". In this episode of The Mothered Business, I dig into the intersection of pricing psychology, maternal conditioning, and the traits keeping many women broke. What You’ll Learn in This Episode:•The Anatomy of the “Good Mother” Complex: How societal conditioning tells women to be selfless, and how this directly translates into chronic undercharging and poor boundaries in business•The Trap in Pricing: Why the thing that makes you a great service provider  can sabotage your pricing strategy if you negotiate against yourself•Why You Need to Stop Mothering Your Clients: The psychological danger of treating clients like children who need nurturing, rather than adults who need your professional expertise•Redefining Profit as a Maternal Duty: Dismantling the myth that wanting massive profits is selfish, and reframing wealth building as a tool to buy back your time and protect your familyIf you would like to learn more about The Mothered Business Mastermind, click here. Want to download the 15 minute CEO Map? If you only have 15 minutes it will tell you exactly what to work on to move the needle in your business. Click here. Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.comClick here to book your call anytime! If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.  Disclaimer: This podcast is for educational and informational purposes only. The content shared reflects my personal experience and professional perspective as a coach.Any stories shared are anonymized or composite examples drawn from real experiences, with identifying details changed to protect privacy.This podcast does not constitute medical, legal, financial, or...

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Send us Fan Mail Are you undercharging in your business? Feeling like your boundaries are leaky? Over-giving to the point of resentment? Physically uncomfortable at the idea of prioritizing your own needs and wealth over the comfort and pleasure of others? It is not "just imposter syndrome". In this episode of The Mothered Business, I dig into the intersection of pricing psychology, maternal conditioning, and the traits keeping many women broke. What You’ll Learn in This Episode: ...

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