EPISODE · Jan 23, 2022 · 1H
The Connected Omnichannel Experience: An Interview with Marty Kihn, SVP Strategy, SalesForce
In a post-cookie world marketing will need to give up campaign-building in favour of delivering a more dynamic and real-time omnichannel customer experience. But the quality of that experience will hinge on harnessing first-party data to drive more personalized interactions. And that will require a single view of customer tightly connected to a next generation engagement platform, according to SalesForce's Marty Kihn.
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The Connected Omnichannel Experience: An Interview with Marty Kihn, SVP Strategy, SalesForce
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