The Conscious Podcast - Season 1 - Episode 11 - Creating a social media strategy for law firms

In this episode of the Conscious Podcast, Senior Marketing Exec, Maddie Platt is joined by Social Media Manager, Laura Morris where they discuss law firm's social media and how to create a successful social media strategy. 00:00-01:00 - An introduction to Laura, Social Media Manager 01:01-02:00 - What are the key components to a social media strategy? Are these changing? 02:00-04:15- What type of content are most successful for law firms? 04:16-08:35 - How do you strike a good balance between different types of content in your social media strategy? 08:36-10:11 - An overview of social media analytics 10:12-12:25 - An overview of paid advertising for law firms 12:26-15:00 - Videos for social media 15:01-20:30 - Is brand voice important for law firm social media 20:31-23:17 -Tips for social media when you have limited resources 23:18-27:13 - Business pages engaging with individuals 27:14-29:53 - Social media trends in 2024 29:54-35:23- Resources for keeping up with social media trends/updates