The Conscious / Subconscious Customer Journey

In this episode, George delves into a critical aspect of successful marketing and entrepreneurship—understanding your customer's journey. He emphasizes the common mistake of launching products without a clear roadmap for customers, introducing the conscious and subconscious customer journey. By exploring the five stages of the conscious journey—identify, discover, court, enroll, and nurture—George sheds light on the intricate dynamics at play.  The subconscious elements of permission, safety, and accountability are crucial for building a strong customer relationship. Throughout the episode, he stresses the importance of enrolling rather than convincing customers and maintaining consistent messaging across all channels. Tune in to gain insights that will empower you to navigate and optimize your customer's journey, ethically scaling your impact in the process. Looking for access to my entire book recommendation library? Check out my Amazon Storefront -- your hub for a curated collection of transformative books covering business, marketing, mindset, and personal development. Shop HERE 📖—Discover the secrets to building lasting relationships with your customers and boosting your retention with The Last Customer Journey - a 5-part video series designed to help you master a relationship-based marketing approach. With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. Don't miss this opportunity to transform your business and take your customer relationships to the next level. Sign up now for this free series!—If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.