EPISODE · Aug 6, 2025 · 10 MIN
The CONTENT chapter of the Coach's Marketing Journey course
from Better Bolder Braver · host Frances Fogel, Cheerleader-in-Chief
In this episode, Betty and Bruno introduce you to Chapter 5 of The Coach’s Marketing Journey, where the focus turns to content creation—not as a sales tool, but as a way to build trust and deepen connection with your ideal clients.You’ll explore how to shift from selling to informing, creating content that resonates, reassures, and reflects your unique voice as a coach. This chapter covers how to identify your audience’s needs, find an authentic tone, and use the right format—whether Watch, Read, Listen, or Do—to meet them where they are.You’ll also learn how to repurpose content for efficiency, and why embracing imperfection in your content is often the key to getting started and staying consistent. Through guided reflection and practical exercises, you’ll begin to approach content creation as a natural extension of your coaching rather than a performance.If you’ve ever felt stuck or unsure about what to share, this episode will help you unlock a more joyful, confident, and sustainable approach to showing up online.Learn more about the course here: https://betterbolderbraver.com/coachs-marketing-journey
What this episode covers
In this episode, Betty and Bruno introduce you to Chapter 5 of The Coach’s Marketing Journey, where the focus turns to content creation—not as a sales tool, but as a way to build trust and deepen connection with your ideal clients.You’ll explore how to shift from selling to informing, creating content that resonates, reassures, and reflects your unique voice as a coach. This chapter covers how to identify your audience’s needs, find an authentic tone, and use the right format—whether Watch, Read, Listen, or Do—to meet them where they are.You’ll also learn how to repurpose content for efficiency, and why embracing imperfection in your content is often the key to getting started and staying consistent. Through guided reflection and practical exercises, you’ll begin to approach content creation as a natural extension of your coaching rather than a performance.If you’ve ever felt stuck or unsure about what to share, this episode will help you unlock a more joyful, confident, and sustainable approach to showing up online.Learn more about the course here: https://betterbolderbraver.com/coachs-marketing-journey
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The CONTENT chapter of the Coach's Marketing Journey course
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