The Content Debate Every Brand Is Having Right Now

Josh Peters and Katie Gillen discuss balancing lo‑fi and high‑quality content for brands, defining high quality as well‑lit, traditionally produced video with cameras, tripods, and microphones, and lo‑fi as phone-shot vertical content that can still be heavily edited. They explain high-quality content is best for websites, sales collateral, email, paid placements, TV, standard YouTube, and LinkedIn, while lo‑fi typically performs well on social, often blending authenticity with strategic polish like lighting, microphones, and curated thumbnails. They warn against overproducing trends or missing trend windows due to approvals, emphasize experimentation and analytics, and suggest stripping back logos and heavy intro graphics to feel more organic. They share Aylo Health as an example of shifting from polished static graphics to vertical video featuring real providers and series content, improving engagement and follower growth by reducing on-screen graphics and leaning into relatable expertise.00:00 Lo-fi Feels Real00:38 Podcast Welcome01:11 Defining Lo-fi vs High02:47 Where Each Fits03:19 Choosing Style on Social04:44 Brand Transitions and Feeds06:37 Planning and Calendars07:50 Why Lo-fi Works09:09 Going More Organic11:35 Polishing Up with Series13:55 Best Use Cases and Mix16:35 Common Mistakes and Trends19:14 Platform Differences and Editing21:31 Client Example AO Health25:04 Provider Series Lessons28:27 Parting Advice and WrapWHO WE AREBetween Pixels is a video production, advertising, branding, and digital marketing agency.We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.WHAT WE DOWe create story-driven content, campaigns, and strategy.Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.HOW WE DO ITWe help organizations reach and connect with the people they want to influence.By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.CONNECT WITH USWeb: https://betweenpixels.com/Insta: https://www.instagram.com/betweenpixelsco/Facebook: https://www.facebook.com/betweenpixelsVimeo: https://vimeo.com/betweenpixels