The Content Whiteboard Show episode artwork

EPISODE · Mar 24, 2017 · 14 MIN

The Content Whiteboard Show

from Mike Murphy Unplugged · host Mike Murphy

Episode Summary: The content creator blueprint — the 3 types of content you can actually make, real examples of each, and exactly where to publish them once they're finished.What You'll LearnThe 3 core content types: audio, video, and writing10+ concrete examples of video content alone, from Q&As to livestreamingWhere each content type actually gets distributed, platform by platformThe difference between content creation and content marketingGoal of this episode: see the big picture of content creation clearly enough to make smarter, more strategic decisions about what to make and where to put it.Content creation is simply the act of making digital content to share or publish online. Content marketing is the strategy of using that content to promote a brand, product, or service — built on the idea that valuable content earns relationships and trust over time.Part 1: What Type of Content Can You Make?Audio, video, and writing.Part 2: Examples of Each TypeAudio: podcasting, audiobooks, audio snippets or voice recordings.Video: behind-the-scenes footage, Q&A videos (live or recorded), about-me/talking-head videos, documentary-style promo videos, tutorials and explainer videos, sellable classes or courses, webinars, gear reviews and product demos, daily vlogging, and web broadcasting/livestreaming.Writing: blogging, books, email newsletters, and white-paper articles/how-tos.Part 3: Where Does the Content Go?Audio:Podcasting: iTunes, Spreaker, Google Play, TuneIn, Stitcher, SoundCloud.Audiobooks: ACX (Amazon Creation Exchange).Audio snippets: Clammr, Anchor, Wavve.Video: website or blog, YouTube, Wistia, and social media channels.Writing:Blog: guest posts on outlets like HuffPost or Forbes.White papers/how-tos: Medium.com and LinkedIn Pulse.Books: Amazon Kindle Publishing.Email newsletters: Mailchimp, AWeber, ConvertKit.Show Notes & LinksWistia ACX (Amazon Creation Exchange) Clammr Anchor Wavve Medium.com Amazon Kindle Publishing (KDP) Mailchimp AWeber ConvertKitRead the complete show notes and resources on mikemurphy.ai.Support the showSubscribe To Weekly Newsletter:AI UnpluggedConnect With Me🌐 Website📧 Newsletter🎥 YouTube🐦 X💼 LinkedInComments, Questions & Feedback: [email protected]

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Episode Summary: The content creator blueprint — the 3 types of content you can actually make, real examples of each, and exactly where to publish them once they're finished. What You'll Learn The 3 core content types: audio, video, and writing10+ concrete examples of video content alone, from Q&As to livestreamingWhere each content type actually gets distributed, platform by platformThe difference between content creation and content marketingGoal of this episode: see the big picture of ...

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The Content Whiteboard Show

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