The Context Triangle: Business Decisions Based on Data with Chris Frank

From Lab to Patient, Garage to Market with Philip Crowley, Episode 20In this episode of From Lab to Patient, Garage to Market, Philip Crowley speaks with Christopher Frank, Chief Executive Officer at PSB Insights, a global leader in market research and consulting. His expertise has been spotlighted in the Harvard Business Review, Fast Company, Forbes, Inc., TEDx, and Fortune, showcasing his thought leadership and impact on the industry. As a two-time author of acclaimed books, including “Drinking from the Fire Hose” and “Decisions Over Decimals,” Chris’s work has received high praise from influential voices like Malcolm Gladwell and Dan Pink.Tune in to the episode to hear about:- Chris Frank’s expertise in market research and data-driven decision making.- An explanation of the "Context Triangle" for critical thinking about data: considering data in absolute terms, over time, and in relation to benchmarks- Insights on overcoming decision-making challenges, the power of asking the right questions, and the importance of blending data analysis with intuition- Techniques for brand building and improving decision-making using techniques like the Net Promoter Score and "I Wish I Knew" questionsLearn more about Christopher Frank: - Check out Chris’s book, DECISIONS OVER DECIMALS: Striking the Balance Between Intuition and Information: https://www.dodthebook.com - Visit PSB Insights’ website: https://www.psbinsights.com - Connect with Chris on LinkedIn: https://www.linkedin.com/in/cfrank4323 - Listen to Chris’ book on Spotify: https://open.spotify.com/show/098YZT8H8cd9XUc3Y7aGR0***********************************About From Lab to Patient, Garage to Market:Your host Philip P. Crowley Esq. is the founder and Managing Partner at Crowley Law LLC, a boutique corporate law firm focused on helping emerging tech and life sciences startups launch and reach their full potential. In each episode of From Lab to Patient, Garage to Market, Philip invites professionals serving the tech startup market to discuss various issues of importance in the industry and their part in it.Watch more episodes of From Lab to Patient, Garage to Market:- Website: https://www.crowleylawllc.com- YouTube: https://www.youtube.com/@CROWLEYLAWLLC-hv8vConnect and learn more from your host, Phil Crowley:- Connect with Phil on LinkedIn: https://www.linkedin.com/in/philcrowleynjny- Visit Crowley Law’s website: https://crowleylawllc.com- Follow Crowley Law LLC on LinkedIn: Crowley Law LLC | LinkedIn- Follow Crowley Law LLC on Facebook: https://www.facebook.com/CrowleyLaw