The Continued Rise of Gumtree & The Super-Intenders | #148

In this episode of Add To Cart, we are joined by Erin Holt, Gumtree’s Head of Partnerships. Gumtree now goes beyond household items and includes cars, jobs, real estate and services. There are now over 7.8m Australians using Gumtree - or gummies, as they affectionately known and Add to Cart wanted to get an update on Gumtree, understand more about Gummies and explore how eCommerce brands might be able to access this huge audience.  In this conversation we learn more about the primary Gumtree customer - promisingly named the super intender. We also dive into how Gumtree created a book with kids star and viral video sensation, Jimmy Rees. And stay until the end to hear how Erin’s own Gumtree pick up experience ended up with her whole family being invited into a stranger’s first birthday party. Links from the episode:Planet ArkJimmy ReesOllie and the Spectral SpectaclesThe Changing Face of Consumerism reportGumtree Media UpNextShopify Plus and Pet Culture (sponsored)Signet and Sienna Byron Bay (sponsored)Questions answered:How does the Gumtree advertising process work? You recently released an extensive research project, what did that report reveal?How would you recommend that retailers harness the power of local?Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/privacy for more information.Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community