The Contract Intelligence Gap: Praful Saklani on Unlocking Revenue Hidden in Contracts

In this episode of The Margin, Andrew Dailey, Managing Director at MGI Research, sits down with Praful Saklani, CEO and Founder of Pramata, to unpack the untapped value hidden in enterprise contracts. Despite major investments in CLM systems, most companies still can’t answer basic questions about their agreements. Saklani explains why legacy tools fall short, how AI, especially generative AI, can revolutionize contract intelligence, and why this shift must be viewed as a business-wide transformation. From pricing and renewal optimization to risk management and revenue growth, this episode is a wake-up call for C-level leaders.What You’ll Learn in This Episode: Why most CLM investments fail to deliver insight beyond basic document storageHow fragmented contract data undermines pricing, renewals, and margin expansionWhy contract intelligence is a CEO-, CFO-, and CRO-level monetization issue, not just a legal oneWhere generative AI delivers real value in contract analysis (and where the hype breaks down)How enterprises can unlock revenue, cost savings, and negotiation leverage from existing contracts