The Convention-Breaking Truths Behind a Sustainable Podcast (with Deb Boulanger)

Podcasting can be an incredible tool for business, and many of the most successful founders say their podcast has become their strongest source of leads, visibility, and client connection. But it’s rare that we get a real peek behind the curtain of an entrepreneurial podcast that is hundreds of episodes deep. In this episode, I’m talking the talk with Deb Boulanger, host of Life After Corporate, about the role her podcast plays in her business, her community, her thinking, and her creative process. The honesty and realness here will open your eyes to paths beyond the dogmatic conventional wisdom of what sustains a podcast over the long run. And the conversation became something more than a standard interview. It turned into a brainstorm, a bit of a coaching session in both directions, and a reminder that some of the best podcast material is already sitting in your voice notes, shower thoughts, half-formed ideas, and everyday conversations. We’re talking the talk about: How Deb’s podcast began and how she has kept it going for 250+ episodes Why a podcast can support a business beyond downloads or direct sales How guest interviews can double as research and prospecting What happens when you loosen your grip on weekly publishing rules How rough ideas and voice notes can become real podcast material ABOUT THE GUEST: DEB BOULANGER Deb Boulanger is the founder of Life After Corporate, a business coaching platform, podcast, and community for women leaders transitioning from corporate careers into entrepreneurship. Through her community, podcast, Business Coaching Academy and Reliable Revenue masterminds, Deb helps women build profitable businesses with stronger strategy, clearer offers, resilient mindsets, and sustainable cash flow. Learn more and connect with Deb: LifeAfterCorporate.com ABOUT THE SHOW Talking the Talk is a podcast about podcasting, hosted by Courtney Reimer, founder and principal strategist, Sounds Great Creative Podcast Strategy. Inside, you'll get the realest of real talk about what it takes to make a podcast that lasts, reaches + resonates with your ideal audience, and earns its keep without burning you out. ABOUT COURTNEY Courtney Reimer is a decades-long veteran of the digital media business, a podcast strategy and development expert, host of Talking the Talk, and founder of Sounds Great, where she helps entrepreneurs and creators turn ideas into shows that drive business, visibility, revenue, and authority. She has worked at Spotify, where she executive produced Meghan Markle’s Archetypes, as well as Audible and MTV Radio, and now brings that experience to founder-led brands and mission-driven businesses through bespoke engagements, the Sounds Great Podcast Accelerator, her cohort-based program that helps entrepreneurs and creators launch with intention and a solid, sustainable foundation. → Applications are open now for the spring cohort of the Sounds Great Podcast Accelerator. Head over to SoundsGreatStrategy.com to learn more and submit your interest in joining. Limited space available, so make it snappy! ← Connect with Courtney on LinkedIn: LinkedIn.com/CourtneyReimer Follow on Instagram: @soundsgreatpodcasts ⚡☕ This podcast runs on curiosity, crunch time, and caffeine. If you have enjoyed it, by all means Buy Me a Coffee! I’ll return the favor by continuing to create engaging, enriching episodes for you to slurp down like I do my morning cup of ambition. ☕⚡ buymeacoffee.com/soundsgreatcourtney