EPISODE · Sep 3, 2024 · 28 MIN
The convergence of B2B marketing automation & ABM platforms
from Truth, Lies and B2B Growth · host ROMI
In late July '24, we saw the release of the Forrester Wave report on 'Revenue Marketing Platforms'. The findings are further evidence of consolidation in marketing and sales tech. In this podcast, we debate what the future holds for customers and buyers of these platforms.
What this episode covers
In late July '24, we saw the release of the Forrester Wave report on 'Revenue Marketing Platforms'. The findings are further evidence of consolidation in marketing and sales tech. In this podcast, we debate what the future holds for customers and buyers of these platforms.
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The convergence of B2B marketing automation & ABM platforms
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