The Conversion Crisis Nobody Is Talking About

In this episode of CEO Chairside, Dr. Greg Grillo sits down with entrepreneur and dental growth strategist Devyn Grillo for a candid conversation about one of the most overlooked challenges in dentistry: conversion.Devyn built and sold a seven-figure dental lead generation company after starting his marketing career as a teenager. After helping more than 100 dental practices generate thousands of patient inquiries, he discovered something surprising: practices receiving the exact same leads often produced dramatically different results.The difference wasn't marketing.It was what happened next.Together, Greg and Devyn explore why practices lose opportunities after the phone rings, how consumer expectations have changed, why speed-to-lead matters more than most dentists realize, and where AI may help practices improve communication, follow-up, and case acceptance.Topics include:• Why lead generation is only one piece of the growth equation• The hidden revenue leak inside many dental practices• What separates high-converting offices from low-converting offices• Why front desk conversations matter more than most dentists think• The role of trust, empathy, and patient psychology in case acceptance• How AI can support teams without replacing the human element• Why dentists must begin thinking like business owners as well as cliniciansWhether you're spending heavily on marketing or simply trying to help more patients move forward with treatment, this conversation will challenge how you think about growth.Because sometimes the biggest opportunity isn't finding more patients.It's serving the ones already raising their hands and asking for help.NOTE: Do NOT attempt AI analysis as described in this interview without HIPAA-compliant steps in place. The system Devyn describes includes vital safeguards every dentist must have when using AI. Learn more at: https://www.theimplantinitiative.com/