The Convertible Heel That Went Viral: Haley Pavone of Pashion Footwear

This week on Call Your Publicist, we’re sitting down with Haley Pavone, founder of Pashion Footwear, the brand that created the original convertible heel that transforms from heels to flats in seconds.Haley shares the real story behind building an entirely new product category, from cutting up shoes in her college apartment to turning live demos into viral growth. We also talk about what it takes to market a product people have never seen before, why founder-led storytelling builds trust faster than ads, and the Shark Tank moment where she trusted her instincts and walked away from a deal.This episode is a conversation about scrappy execution, authentic community building, and turning a pain point into a platform.🎧 Listen now on YouTube, Spotify, or Apple Podcasts.