The Cool Impossible: Eric Orton

In this episode I talk with Born to Run coach Eric Orton. I first heard about Eric after reading Chris McDougall's Born to Run. Eric taught McDougall how to run with proper technique and eventually trained him to run a 50 mile endurance race in the Copper Canyons of Mexico. We talk about running, Eric's shoe company B2R shoes, minimalist footwear, Eric's new book The Cool Impossible, nutrition and how the mind relates to running.