The copywriter is a chameleon | Phil Woodford on the power of authenticity in marketing, how politics has changed, and AI’s impact on the future of copywriting — Season 1, Episode 1

Welcome to The Point — an interview series in which we talk to interesting people about the turning points in their lives and careers, brought to you by Point 6. Today’s episode is with mentor, coach and all-round copywriting extraordinaire: Phil Woodford. We cover a lot of ground in this episode — largely because Phil has had such an interesting and varied career. From copywriting and freelancing to politics and radio — we get into a little bit of all of it. We also spend a good portion of the pod talking about AI and its uses, it’s impact on copywriting and marketing, as well as its more harmful and damaging potential. So, without further ado, here is The Point, with Phil Woodford. Links: Here comes the cavalry (Copywriting training, mentoring and consultancy: — https://www.herecomesthecavalry.com A Gathering Storm by Nicole Jones — https://publicispro.com/resources/a-gathering-storm/ @WoodfordWords on X (Twitter)