The Core of Your Values

I have heard it said that if you don't stand for something…you will fall for anything. When was the last you were challenged on what you believe or value? I heard business coach Chuck Bowen ask a group of entrepreneurs, "What do you value so much, that if given the choice, you would rather die than violate that principle?"  Great people and companies have a clear set of core values that form the foundation on which they live their lives, perform work and conduct themselves. Core Values: A principle that guides a person or organization's internal conduct as well as it's relationship with the external world. Branding expert Jimi Gibson and I recently conducted a three hour class for Free Agent Academy helping entrepreneurs clarify who they are, what they believe and how they should treat their customers. Answering these questions along with a clear set of core values can determine the brand, marketing and sales process of your business. My good friend, Pastor and writer Jason Cruise, advised me on the importance of speaking and writing on the undeniable truths of life. Truths that will hold up over time, like those found in God's scriptures. Core values determine how you treat your family and other people including your customers. Core values also determine how you conduct business or what kind of employee you will be. The face of business is being challenged by the culture and positive values some companies are choosing to adopt. Your core values permeate every part of your life. Some examples of these principles are integrity, honesty, respect, excellence, family and service. A mission statement full of cliche's is fine but your core values will SHOW the world what you truly stand for. Question: What principles do you value and why? Please leave your comment here. Have a great week! Pierce