The Core Reason Why Many People Remain Average

Nobody wants to be average, but why do so many people end up being average? Why do people hold on to the things that make them stay mediocre, stay way below their capacity?  So many people are afraid of facing their fear. Instead of facing fear, they run from it and distract themselves with other habits and addiction. They would rather stay unhappy but knowing that certain things will happen than to go for their dreams and face the unknown.  We live below our potential and use false limited logic to justify why it is okay to stay there. We tell ourselves a bullshit STORY to make sense of all average choices. But deep down we know that something is missing.