The Corporate Advancement of Women in Marketing Leadership episode artwork

EPISODE · May 15, 2025 · 38 MIN

The Corporate Advancement of Women in Marketing Leadership

from Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers · host Dots Loves Marketing

In this episode, Dots Oyebolu welcomes Sheena Yap Chan, Founder and Host of The Tao of Self-Confidence, Wall Street Journal bestselling author, keynote speaker, consultant and PR expert.Sheena shares her journey from grappling with cultural invisibility to becoming a global voice for Asian women’s empowerment. She dives into the critical need for representation, confidence-building and collaboration among women in marketing and beyond. Key Takeaways:(02:12) Sheena starts her podcast to spotlight Asian women’s confidence journeys.(03:08) Addressing mental health and trauma is foundational to leadership growth.(08:22) Confidence isn’t about volume — it’s about authenticity.(10:43) Gender bias in Asia and globally still stalls women’s progress.(14:43) Women must overcome jealousy and collaborate more effectively.(16:06) Self-promotion and bold marketing are crucial for growth.(19:01) The “superwoman” myth hinders progress and well-being.(27:37) Diversity must go beyond optics to real inclusion.(33:51) Trust is the foundation of business — without it, credibility, connection and ethical leadership fall apart.Resources Mentioned:Sheena Yap Chanhttps://www.linkedin.com/in/sheenayapchan/The Tao of Self-Confidencehttps://www.linkedin.com/company/the-tao-of-self-confidenceSheena Yap Chan Website and Resourceshttps://sheenayapchan.com/“The Tao of Self-Confidence: A Guide to Moving Beyond Trauma and Awakening the Leader Within” Bookhttps://www.amazon.com/Tao-Self-Confidence-Moving-Beyond-Awakening/dp/1394166575“The Tao of Self-Confidence” Podcasthttps://thetaoofselfconfidence.com/Insightful Links:https://www.linkedin.com/business/marketing/blog/diversity/gender-diversity-in-the-new-world-of-work#:~:text=The%20contrast%20is%20even%20starker,is%2059%25%20to%2041%25.https://www.forbes.com/sites/forbesagencycouncil/2023/03/08/12-powerful-ways-women-in-pr-and-marketing-can-claim-their-space-in-leadership/?sh=59640c9f729ahttps://www.linkedin.com/business/marketing/blog/diversity/gender-diversity-in-the-new-world-of-work#:~:text=The%20contrast%20is%20even%20starker,is%2059%25%20to%2041%25.Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

In this episode, Dots Oyebolu welcomes Sheena Yap Chan, Founder and Host of The Tao of Self-Confidence, Wall Street Journal bestselling author, keynote speaker, consultant and PR expert.Sheena shares her journey from grappling with cultural invisibility to becoming a global voice for Asian women’s empowerment. She dives into the critical need for representation, confidence-building and collaboration among women in marketing and beyond. Key Takeaways:(02:12) Sheena starts her podcast to spotlight Asian women’s confidence journeys.(03:08) Addressing mental health and trauma is foundational to leadership growth.(08:22) Confidence isn’t about volume — it’s about authenticity.(10:43) Gender bias in Asia and globally still stalls women’s progress.(14:43) Women must overcome jealousy and collaborate more effectively.(16:06) Self-promotion and bold marketing are crucial for growth.(19:01) The “superwoman” myth hinders progress and well-being.(27:37) Diversity must go beyond optics to real inclusion.(33:51) Trust is the foundation of business — without it, credibility, connection and ethical leadership fall apart.Resources Mentioned:Sheena Yap Chanhttps://www.linkedin.com/in/sheenayapchan/The Tao of Self-Confidencehttps://www.linkedin.com/company/the-tao-of-self-confidenceSheena Yap Chan Website and Resourceshttps://sheenayapchan.com/“The Tao of Self-Confidence: A Guide to Moving Beyond Trauma and Awakening the Leader Within” Bookhttps://www.amazon.com/Tao-Self-Confidence-Moving-Beyond-Awakening/dp/1394166575“The Tao of Self-Confidence” Podcasthttps://thetaoofselfconfidence.com/Insightful Links:https://www.linkedin.com/business/marketing/blog/diversity/gender-diversity-in-the-new-world-of-work#:~:text=The%20contrast%20is%20even%20starker,is%2059%25%20to%2041%25.https://www.forbes.com/sites/forbesagencycouncil/2023/03/08/12-powerful-ways-women-in-pr-and-marketing-can-claim-their-space-in-leadership/?sh=59640c9f729ahttps://www.linkedin.com/business/marketing/blog/diversity/gender-diversity-in-the-new-world-of-work#:~:text=The%20contrast%20is%20even%20starker,is%2059%25%20to%2041%25.Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

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The Corporate Advancement of Women in Marketing Leadership

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This episode was published on May 15, 2025.

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In this episode, Dots Oyebolu welcomes Sheena Yap Chan, Founder and Host of The Tao of Self-Confidence, Wall Street Journal bestselling author, keynote speaker, consultant and PR expert.Sheena shares her journey from grappling with cultural...

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