The Corporate Grudge Fueling Cracker Barrel's Logo Fiasco

from The Journal. · host The Wall Street Journal & Spotify Studios

Just a week after it unveiled a streamlined new design, Cracker Barrel has reversed its controversial decision to change its logo. WSJ's Heather Haddon unveils a behind the scenes corporate grudge from an activist investor who fueled the outrage. Learn more about your ad choices. Visit megaphone.fm/adchoices

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This episode was published on August 29, 2025.

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