EPISODE · Oct 30, 2008 · 3 MIN
The Correlation Between IT Budgeting and Shareholder Returns
from Baylor University Business Review · host Cynthia J. Jackson
Many companies' CIOs may understand that information technology (or IT) expenditures are an investment in the company, but may not have the data to be able to convince the CEO. After extensive research and analysis, Dr. Kevin Kobelsky, assistant professor of Accounting and Business Law at Baylor, reveals the correlation between IT budgeting and shareholder returns.
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