EPISODE · Oct 17, 2023 · 48 MIN
The cost-benefit analysis of video
from The Rebooting Show · host Brian Morrissey
Video is viewed paradoxically by publishers. They see budgets shifting to sight, sound and motion. Video ads, formerly known as TV spots, were always valued by advertisers far more than a standard display ad, no matter what efforts were made to gussy t...
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The cost-benefit analysis of video
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This episode is 48 minutes long.
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This episode was published on October 17, 2023.
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Video is viewed paradoxically by publishers. They see budgets shifting to sight, sound and motion. Video ads, formerly known as TV spots, were always valued by advertisers far more than a standard display ad, no matter what efforts were made to...
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