The Cost of Free: Exploring the True Price of Things - Dr Andy Vonasch

Dr Andrew Vonasch, a Senior Lecturer Above the Bar in the School of Psychology, Speech and Hearing at the University of Canterbury, explores "phantom costs"—why people imagine hidden drawbacks when offered something overly generous. Even if paid to eat a cookie, many refuse, believing something must be wrong. Dr Vonasch explains when and why people imagine these costs and the consequences of this thinking.