The Cost of Misalignment

Tim Hillison, Founder & CMO of entrypoint1, works on the frontlines to create unified messaging across revenue teams for B2B startups and scaleups. Using recent case studies, Tim shares how misaligned messaging affects the customer experience, conversions, and pipeline growth.About the Pioneer > 00:53Biggest Challenge > 02:08Looking Forward > 08:10100 Pennies > 10:26Final Thoughts > 14:41View the 100 Pennies Game: Click Here!Follow Tim Hillison on LinkedInFollow Manoj Ramnani on LinkedInAbout this PioneerPositive, engaging, and human, Tim Hillison connects marketing to business outcomes, driving revenue, efficiency, and effectiveness for B2B SaaS startups and scaleups.As a Growth Advisor, Tim provides marketing strategy and execution for global emerging brands and publicly listed companies. He has launched products and campaigns for top brands like Visa, Microsoft, and PayPal, and advised global brands on go-to-market strategy.Tim builds marketing strategies for venture-funded startups such as Fractus and Arkose Labs, and has established his own business across Europe and the United States.He speaks on marketing efficiency, AI, and go-to-market strategy, and mentors upcoming marketers as a member of M2, Hard Skills Exchange, Product Marketing Association, and the CMO Alliance.