EPISODE · Jan 16, 2026 · 11 MIN
The Cost of More
from Built, Not Given™ · host Jake Strickland
Everyone wants the result, but nobody wants the reps. This episode breaks down why people fail once they finally get what they asked for: they treated the work as an obstacle instead of the training.Using the framework of Ironman training,the swim, the bike, and the run. We discuss why you must master efficiency, endure boredom, and embrace the pain that exposes your true form. If your life feels heavy right now, it’s because you’re being conditioned for the weight of your goals.Stop complaining about the work. Start becoming the person who can handle it.Connect with me! https://jake-strickland.com
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The Cost of More
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