The Cost of the Story: Black Alder’s Founders on Journalism, Trauma & Truth

What’s the real cost of telling the story?In this powerful episode of The Brandinc PR Podcast, host Brandi Sims, Founder & CEO of Brandinc PR, sits down with sisters Chelsea Fuller and Takara Pierce, co-founders of Black Alder — a PR and narrative strategy firm leading conversations on equitable storytelling and trauma-informed media practices.Together, they unpack their groundbreaking new report, The Cost of the Story: Journalists, Trauma, and the Communities Left Holding the Story — the first comprehensive study examining how covering traumatic events impacts both journalists and the communities they represent.💬 Highlights from the report include:79.4% of journalists report mild to moderate stress74.1% experience mild to moderate anxiety75.3% have never sought professional mental health support32.9% say their newsroom provides no mental health resourcesBrandi, Chelsea, and Takara dive deep into how identity and lived experience shape the storytelling process, why newsroom culture must evolve, and what PR pros can do to foster care-centered partnerships with the media.🎙 Tune in to learn:Why newsroom trauma is an overlooked crisisHow PR and journalism intersect through empathy and ethicsThe next steps for a more responsible media future📰 Read the full report:https://www.blackalderlabs.org/the-cost-of-the-story🌿 Learn more about Black Alder:https://www.blackalderlabs.org💼 Work with Brandinc PR:https://brandincpr.com/contact RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.NEW: Mini-Course — Pitch Like A ProLearn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).