The Costly Ideal Client Mistake Most Wedding Pros Make

👉 Want to finally break free from The Knot and WeddingWire without losing leads? Save your seat for this free training.You've probably done the ideal client avatar exercise. You gave her a name. An age. An income bracket. Maybe you decided she loves brunch and golden hour photos and has a Pinterest board with 400 pins on it.And then nothing really changed in your business.That's not because having an ideal client doesn't work. It's because what most people call ideal client work isn't actually ideal client work. It's a guessing exercise dressed up as strategy. A paper doll with a Starbucks order.Here's the real problem. Bride isn't an identity. It's a role. A temporary role that millions of completely different human beings step into every single year. The couple who wants a black tie ballroom reception for 300 people and the couple who wants barefoot vows on the beach with their 12 closest friends are both brides. They have nothing in common. They want completely different things. And when your marketing is aimed at brides, it speaks to neither of them.This episode is about what to do instead.Get all the links from this episode: http://evolveyourweddingbusiness.com/362Get your FREE Ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com/———Find Heidi: Instagram (send a DM!)The Wedding Business Collective 🩵 (get your first month for $1)Ghosted Lead Booking Wizard 👻Wedding Business Shop 🛍️Free Training: Break Up With WeddingWire + The Knot Without Losing Leads 💔Free Audio Training: Inside Profitable Six-Figure Wedding Businesses: What They Do That You Don’t (So You Can Grow & Scale Too) 👀Case Study: Wedding Planner Marketing That Works – How Katie Sautter Booked 15 Weddings in Her First Year 🔍The Knot & WeddingWire: Are They Worth It For Wedding Vendors?🤔