The Counterfeit Bargain

Twenty-one violinists walked into a hotel room in Indianapolis in 2010. They were experienced soloists, people who had spent decades training their ears. The room was dimly lit. They wore modified welding goggles so they could not see the instruments. And they were handed violins, some worth twelve million dollars, some worth a few thousand, and asked to play them, compare them, and choose the one they would take home. Two-thirds chose a modern violin. The most-selected instrument in the entire test was new. The least-selected was a Stradivarius. That experiment opens my new book, The Counterfeit Bargain, and it opens the book for a reason that has nothing to do with violins. When the apparatus of prestige was removed, when the name, the provenance, the three centuries of accumulated myth were stripped away and only the sound remained, the superiority vanished. Same object. Same listeners. Different frame.