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The Counterintuitive Win How Adding Friction Drove Another 31% in Subscription Sales episode artwork

EPISODE · May 3, 2026 · 20 MIN

The Counterintuitive Win How Adding Friction Drove Another 31% in Subscription Sales

from E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies · host Bobby Hewitt

"Send me a text"Every best practice tells you to reduce friction. We added a step to a subscription offer page. Subscriptions jumped 31.26%.This is the follow-up on the Human SuperBeets test from last episode. Same brand, same page, same traffic. Stacked on top of the 23.53% win from Test 1, this second test added another seventy-seven thousand dollars in subscription revenue pushing the combined impact of these two tests to roughly $280,000 on a single landing page.If your supplement subscription page is asking visitors to make the quantity decision and the subscription decision at the same moment, this episode is the fix. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/groupIf you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.comClick here to grab your copy of the Health Supplement Ad Swipe Guide.Discover what really works in funnel marketingNeed help increasing sales on your own? Click hereStuck at $1 - $5M in revenue? Click HereCase Study on how Creative Thirst added over $200,000 for one supplement brand

What this episode covers

"Send me a text" Every best practice tells you to reduce friction. We added a step to a subscription offer page. Subscriptions jumped 31.26%. This is the follow-up on the Human SuperBeets test from last episode. Same brand, same page, same traffic. Stacked on top of the 23.53% win from Test 1, this second test added another seventy-seven thousand dollars in subscription revenue pushing the combined impact of these two tests to roughly $280,000 on a single landing page. If your supplement subs...

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The Counterintuitive Win How Adding Friction Drove Another 31% in Subscription Sales

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Frequently Asked Questions

How long is this episode of E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies?

This episode is 20 minutes long.

When was this E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies episode published?

This episode was published on May 3, 2026.

What is this episode about?

"Send me a text"Every best practice tells you to reduce friction. We added a step to a subscription offer page. Subscriptions jumped 31.26%.This is the follow-up on the Human SuperBeets test from last episode. Same brand, same page, same traffic....

Can I download this E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies episode?

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