The Courage To Build Less with Gabe Norcross

What this episode covers

Brad sits down with Gabe Norcross of Norcross Builders to talk about what happens when the business you built begins taking more than it gives back. Gabe shares how burnout, a financially devastating project, and the words of his young son pushed him to leave California, rebuild in Louisville, and create a smaller company around his family and mental health. They explore the discipline of turning down the wrong work, building systems that protect both profit and peace, and using honest conversations to confront the mental health crisis in construction.

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