The Courage to Share What Sets You Apart w/ Lilian Sue

What if the story you’ve been hiding is the key to everything you’ve been working toward?In this deeply honest conversation, we explore the powerful intersection of creative storytelling, public visibility, and personal healing. Our guest Lilian Sue shares how a simple request—"Do you do PR?"—sparked a complete transformation from freelance copywriter to media authority amplifier.We talk about breaking generational silence, navigating the fear of being seen, and how to move from sanitized soundbites to soulful storytelling. There’s also a whole sidebar about horror movies, true crime, and why good storytelling haunts us—in the best way.This episode is for anyone who’s ever asked, “Why would anyone care about my story?” The answer might just surprise you.Episode Highlights:Why your story is your most powerful PR strategyNavigating entrepreneurship as a woman of colorLetting go of control to embrace visibilityThe unexpected link between horror films and storytellingTurning personal healing into public impactChapters:00:00 – Opening & Guest Introduction01:29 – Starting a Business from Necessity02:58 – Entering the World of PR07:49 – Discovering the Power of Storytelling11:45 – Falling in Love with Horror PR23:27 – Storytelling as Healing46:43 – Building Visibility Without a Big AudienceConnect with Lilian Sue:Website: www.inretrospectwritingservices.comIG: www.instagram.com/liliansueprcoach LI: www.linkedin.com/in/liliansueFB group: www.facebook.com/groups/bookedfeaturedpaid This podcast is brought to you in partnership with Liz Chapman & COUpcoming Events:Napa Retreat - October 5-8, 2026 - https://laurennajar.myflodesk.com/cetj223rsrGrowth & Connect Events - https://laurennajar.myflodesk.com/hb2a0mwbqwSave 25% with Flodesk - https://flodesk.com/c/OR8VKLLet’s Stay Connected: → Follow Lauren on Instagram: www.instagram.com/laurennajar → Learn more or work with me: www.laurennajar.com → Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails → Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect🎧 Subscribe & Review: Love the episode? Don’t forget to subscribe, leave a review, and share with a friend who needs a business boost and a good chat over a cocktail.