The Course, Module, or Lesson Pitch

What this episode covers

Learn today how to structure your course module or lesson pitch which will outline to your students why they are learning and what they are there for. Learn why it is important to tell your participants the relevance of the content they are learning, the consequences of not completing the course to the best of their ability along with the benefits they will reap when completing the material. Key Takeaways Whether you are starting a model to give the overview or whether you are in the detail of a lesson, it is important to use the ‘pitch structure’ to capture your student’s attention as to why they are learning in the first place. Firstly you start with The overview: What is it that this particular course or lesson is about? Pretty often this is just the title of the course, module or lesson. Secondly, tell the participants why it is vital that they learn this stuff as well as telling them why it is relevant. It is obvious why it is relevant to you, but make it relevant to them so they can buy into the idea of following the instructions or the course. Include instructions on how to use the course or module and how everything works. You then need to create a further incentive to apply with the instructions by outlining the downsides of skipping the content completely and the downsides of not using it. Reconfirm the benefits of completing the lesson along with the benefits of using the material. Remind them to go back and review the material over time and then revisit the consequences of them not using the valuable information they have learned.   Best Moments “Really get that point across so there is no doubt and what they’re looking at.” “The downsides of not using what you’ve learned once you have learned it is more insidious if you learn it and you use it you have it and you’re on the path to mastery.” “If you’re not using it, you might as well not know it.”   VALUABLE RESOURCES Listen to The Tutor Podcast on the Apple Podcasts (https://podcasts.apple.com/us/podcast/the-tutor-podcast/id1369191372)! Build Your Online Course Week 1: https://podcasts.apple.com/us/podcast/build-your-online-course/id1369191372?i=1000477109724 Course Planning Week 2: Who Am I?: https://podcasts.apple.com/us/podcast/build-your-online-course/id1369191372?i=1000477109724 Who are They? (Know Your Punters): https://podcasts.apple.com/gb/podcast/who-are-they-know-your-punters/id1369191372?i=1000478984529 Read the Weird Things Guitarists Do book by Neil Cowmeadow, which is available now on Amazon. Link - https://www.amazon.co.uk/Weird-Things-Guitarists-Do-Misconceptions/dp/1519026579/ Contact Neil via this website - com! ABOUT THE HOST Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years’ experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! CONTACT METHOD [email protected]

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