The CPG Growth Trap - How to Thrive When Expansion Slows episode artwork

EPISODE · Mar 19, 2026 · 47 MIN

The CPG Growth Trap - How to Thrive When Expansion Slows

from Growthink Podcast · host Hosted by - Tim Martinez

Why do so many CPG brands lose momentum after early growth?In this episode, Tim Martinez sits down with Priscilla Frick, CPG growth and go-to-market expert, to break down what happens when a consumer packaged goods brand starts to slow down - and what founders, operators, and brand leaders need to do next.They cover the real drivers behind sales decline in CPG, how to defend shelf space, improve sales velocity, build stronger retail partnerships, and create a smarter go-to-market strategy that holds up after launch.This conversation is for CPG founders, brand managers, retail leaders, marketers, and operators who want to understand how to grow in retail without getting crushed by poor velocity, margin erosion, weak planning, or reactive spending.For More Information: Priscilla Frick - www.linkedin.com/in/pyfrickhttps://www.growthink.com/consulting

Why do so many CPG brands lose momentum after early growth?In this episode, Tim Martinez sits down with Priscilla Frick, CPG growth and go-to-market expert, to break down what happens when a consumer packaged goods brand starts to slow down - and what founders, operators, and brand leaders need to do next.They cover the real drivers behind sales decline in CPG, how to defend shelf space, improve sales velocity, build stronger retail partnerships, and create a smarter go-to-market strategy that holds up after launch.This conversation is for CPG founders, brand managers, retail leaders, marketers, and operators who want to understand how to grow in retail without getting crushed by poor velocity, margin erosion, weak planning, or reactive spending.For More Information: Priscilla Frick - www.linkedin.com/in/pyfrickhttps://www.growthink.com/consulting

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The CPG Growth Trap - How to Thrive When Expansion Slows

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This episode was published on March 19, 2026.

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Why do so many CPG brands lose momentum after early growth?In this episode, Tim Martinez sits down with Priscilla Frick, CPG growth and go-to-market expert, to break down what happens when a consumer packaged goods brand starts to slow down - and...

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