The Craft of Canning a Good Cocktail

One recent evening, my husband and I poured a North Shore Pomegranate Martini into two glasses, each garnished with a slice of orange and a sprig of lettuce leaf basil. We enjoyed the martinis very much. Flavorful and not overly sweet, they were a perfect happy hour refresher. And here's what's remarkable about them: All that deliciousness comes from a can.Alison and Steven Cravens are marketing majors and the masterminds behind this new line of North Shore Crafted Cocktails. There are two full cocktails in each can, and the ingredients are what sold me: Fresh juice with zero preservatives and premium spirits. The cocktails also are gluten free and 12% by volume. What began as a pandemic-inspired project is now a full-fledged Ohio-based business selling two flavors with more to come. For now, they're sold in Northeast Ohio and breaking into the Columbus market,  and Alison and Steven have big plans to branch out into other states. Their cocktails are based on those served at their family's restaurant, Lager & Vine in Hudson, Ohio, and their parents, Katie and Cliff, have been with them all the way in this endeavor.In this episode, you can learn more  about the young marketers' entrepreneurial journey, which is as intriguing as the cocktails themselves.Also, here are some related links to their website, the family restaurant, and to their Aug. 2 appearance on the New Day Cleveland morning show on Fox 8.This is Kate Jones. Thank you for listening to The Gale Hill Radio Hour! The show is available in Apple and Google Podcasts, Spotify and other podcast directories. Also on Substack and YouTube;  Facebook, Instagram  and LinkedIn.