The Craft of Ice Cream - Building a Luxury Heritage Brand with Granny Gothards

Scaling a premium food brand sounds exciting… until you actually have to do it.Because growth often brings pressure. More volume. More demand. More complexity. And with that comes the risk of losing the very thing that made customers fall in love with your product in the first place.In Episode 24 of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Amanda Ringelberg, CEO of Granny Gothards, the award-winning luxury ice cream brand built on craftsmanship, provenance and doing things properly.Over the last 14 years, Amanda has grown Granny Gothards from a small artisan producer into a nationally recognised premium brand, whilst staying true to the quality, people and values that sit at the heart of the business.Together they discuss:How to scale an artisan food brand without compromising qualityWhy premium brands need to communicate value before customers buyThe power of getting your product into the right handsWhat founders often misunderstand about premium positioningManaging growth whilst protecting brand identityUnderstanding who your ideal customer really isWhy your team becomes your greatest asset as you scaleAmanda's biggest lessons from 14 years of building a successful food brandWhether you're building a challenger brand, scaling an established business, or trying to position your products more effectively, this episode is packed with practical insights from a founder who's done it for over a decade.LINKS & RESOURCES:Follow @granny_gothards and explore their luxury ice creams.Join the Food Marketing Club for just £57/month - your monthly hub for digital marketing strategies, templates, and supportWant tailored strategy support? Book a Strategy Call with KateFollow @kwmarketinguk for food & drink marketing insights, email tips & digital strategyIf you enjoyed this episode, subscribe, leave a review, and share it with a fellow founder building their brand - we love seeing how you're fuelling your growth 🔥