The Craft of Marketing with Get Hoptimized

Host of the Get Hoptimized podcast and owner of the marketing agency of the same name, Chris Overlay, is on the show today. Chris’ agency is unique in that he only caters to craft beverage makers. So, if you own a brewery, winery, cidery, kombuchery, or any other ‘ery out there, this is the show for you! Chris and I talk about what cash-strapped breweries should be doing right now to maximize their marketing efforts, including great tips on building your own lists, the marketing tools available for cheap and even free, and how to position your brand for future success. That plus we delve into the lighter side of Voodoo Brewing in Friday Night Pints, and celebrate the Sazerac with our Warn Reserve Cocktail of the Week. Check out Get Hoptimized on the inter-webs!Get 15% Off Orders Over $40 with Promo Code IDAHOBOOZE25 at WARN RESERVE!Watch This Episode on Video!Get 2 for 1 Boise Beer Buddies Cards with Promo Code BOOZEPOD HERE!Please subscribe, share, and review on Spotify or Apple Podcasts. Now Available on YouTube Podcasts!Email the show with any questions or comments, or if you just want to say hello. Also, you can friend me on Facebook and the artist formally known as Twitter.Music by Jane and the Boy, FabienRoch, Lemon Music Studio, Fassounds, Alana Jordan, Rockot, and Sigma Music. Special music by BackgroundMusicforVideos and MoodMode.The sponsors are Warn Reserve, Like Button, Boise Beer Buddies, Idaho Brewers United, and Treasure Valley Chevron. Get full access to Idaho Booze at idahobooze.substack.com/subscribe